Once you decide to start up a business, after making all the necessary strategies and other
plans, now the first thing to do is to create a professional logo to represent your brand and
business and then you have to use it properly and strategically to create a greater possible
impact. For a small business with a low budget, the task of attracting client is quite difficult. So
placing the logo in all the right places where your business can fetch some potential customers
is the key.
Here is a checklist of 9 places where you can use your logo-
1) Websites and blogs-
Along with the important elements like brand pieces, tagline and company bio feature
your logo in your company website and your own company blog page as well. Make sure
to showcase your logo on top of each page. A horizontal logo works best for web
layouts.
2) Business card-
To be more professional make sure to create your own business card, a business card
can be there and can be easily slipped into any communication with the customer. Do
make sure to add your logo to the front alongside your other contact information.
3) Products and Packaging-
Try to be creative in terms of presenting your products to enhance the customer
experience and make it look more attractive. Exhibit your logo where there is a
maximum chance of being seen. Try adding it to customized tissue paper, stickers and
boxes, or in the merchandised brand T-shirts and Caps.
4) Signs and Banners-
Feature your logo prominently on all branded signs and banners. Be it at a tradeshow,
market or at a normal store. Make sure that customer does recognize your brand from afar.
5) Letters and emails-
How often do you send an e-mail to your customers? Well, if not then start sending it
now, it’s a great opportunity to showcase your brand. Always use custom stationery
with a logo letterhead. And make sure to include your logo in your email signature.
6) Social media profiles-
You surely do have a social media presence to expand your business reachability and
every time when you post content or update anything in your profile, followers and
other audiences get to see your logo in their feed. So, make sure to add it on your every
social media account be it Facebook, Twitter, Instagram or any other platform.
7) Invoices and forms-
Adding your logo in your invoice or in the sign-up forms that you distribute on regular
basis will increase your brand logo exposure.
8) Promotional merchandise-
Try out different new and creative ideas to present your logo in front of your customers.
Print logo on items like pen, mugs, totes, and lanyards and then distribute it among your
customers it does ensure some greater number of reachability and gives your logo and
brand great exposure.
9) Business vehicle-
Branded vehicles are a combination of color, graphics, and motion. A card or truck
exhibiting your logo can be considered to be a moving billboard for your brand and can be a
good marketing strategy as well.
Though a brand is a lot more than a logo the audience do emphasize on these tiny symbols
more than any other elements and they connect with them more easily. So, make sure that your
The logo is serving the purpose and not just filling up space. And for a small business, these
things can be a game changer and a logo can be considered to be the most important element
for marketing, promoting and representing your brand in the global platform. The struggle for a
small business to be recognized and be established completely is quite tough but if one chooses
to take care of these small little elements and crafting a unique and professional business logo
can be a most important first step towards success. Make sure that your business logo is
convincing and appealing enough and do skilfully convey the purpose of your brand.
