5 Essential Guidelines for Designing an Effective Vehicle Wrap

5 Essential Guidelines for Designing an Effective Vehicle Wrap

The tips for creating eye-catching vehicle wraps are no longer considered exclusive knowledge. At KickCharge, we are happy to share the essential elements of success with anyone who is willing to learn. However, despite this willingness to share, there are still a large number of unremarkable designs on the road. This should not be the case, as it is not overly complicated to produce a clear and readable message once you grasp the basic principles of vehicle branding.

A lot of wrap designs fail to effectively represent their brand and convey their message in a clear and readable manner, which is a missed opportunity for the businesses utilizing them. This is often due to a lack of knowledge and understanding about the medium itself. In the past, becoming a billboard painter or truck lettering artist required years of education and apprenticeships. However, with the availability of large format digital printers, trying your hand at this craft has become more accessible, with the main obstacle being the cost of purchasing the equipment. As a result, a sign or wrap company may excel at installing wraps but may not have the expertise in creating successful outdoor advertising campaigns.

Designviva provides high-quality car and van wrap design services. Our team of experienced designers will work with you to create a custom wrap that perfectly reflects your brand and style. We use only the highest quality materials and printing techniques, so you can be confident that your wrap will look great for years to come. Whether you're looking for a simple logo wrap or a more elaborate design, we can help you create the perfect car or van wrap for your needs.

To enhance your knowledge on designing an impactful vehicle wrap, the guidelines below can be of assistance. Whether you are a designer looking to enhance your designs or a small business owner aiming to increase your market share, these fleet branding concepts will aid in maximizing the effectiveness and return on investment of your outdoor vehicle advertising campaigns.

Guideline 1: Begin with an Exceptional Brand

Honey Dudes Van Wrap Design

Design of a new brand and vehicle wrap for Honey Dudes in Lorain, Ohio.

A common factor contributing to the failure of many wraps is the lack of effective branding and logo design for the business. The primary focus of a vehicle wrap should always be the brand, unless the business already has a well-established national presence. For small businesses looking to make a local impact, the brand should always take precedence. Starting with a weak brand identity sets the business up for failure, as it results in wasted resources on a wrap and a missed chance for significant marketing.

KickCharge Creative specializes in creating truck wraps for clients who have utilized our brand design services, as many companies have inadequate existing brands. We are often the first to point this out, unlike other sign companies who may avoid mentioning brand issues to avoid losing the wrap job. However, KickCharge is committed to only designing wraps for companies with strong brands. Our clients value our honesty, as we always have their best interests in mind and do not want to waste their money on a wrap that does not properly represent their brand. It is important to remember that the brand is a crucial aspect of the message conveyed through a wrap.

When Honey Dudes approached us, their brand was not living up to its full potential. Although the customers were fond of the current mascot, there were improvements to be made in the name (MDG Maintenance) and the overall brand proposition. By coming up with a clever name and a visually appealing logo that perfectly aligned with the new brand identity, their new vehicles have become impossible to overlook.

Guideline 2: Avoid Utilizing Photographs

The use of photos on van wraps is not typically impactful. Furthermore, it can be argued that wraps that rely on photos could have been better designed without them. A photo alone does not represent a brand identity and does not establish a connection between the audience and the business name. While it may convey the company's services, a well-designed brand should also achieve this.

Consider the typical scenario of an HVAC contractor who displays an image of an air conditioning unit on their vehicle. While this is informative, it fails to convey your identity as a company, given that viewers only have a brief 2.5 seconds to process the message.

Imagine a contractor who uses an image of a house as a marketing tool. This image alone does not convey the specific services provided by the contractor, such as siding, roofing, window installation, power washing, landscaping, or electrical work. As a viewer, I may only spend a brief 2.5 seconds noticing the house photo before my attention is diverted to other competing elements, causing your brand message to get lost in the mix.

Effective truck wrap designs prioritize strong brand integration. Large corporations have an advantage in using photographic elements as their brand is already established. This allows them to have more flexibility in their messaging. Nevertheless, small businesses lack the same advantage.

Guideline 3: Restrict Your Imitation

This plumbing, air conditioning, and electrical company in Florida demonstrates how the most effective logos can also result in the most impressive truck wraps.

Designviva is a leading vehicle wrap design company that offers a wide range of services, including custom vehicle wraps, fleet wraps, and car decals. We have a team of experienced designers who can create a custom vehicle wrap that will fit your specific needs and budget. We use high-quality materials and state-of-the-art printing techniques to ensure that your vehicle wrap looks great and lasts for years to come.

When it comes to creating a successful vehicle wrap, there are a few key elements to focus on: incorporating a strong brand, including a tagline and web address, and possibly a phone number. Avoid using bulleted lists, as they are not effective on a vehicle. Instead, consider what information you want to leave with your audience and prioritize that over listing multiple details. Just like a billboard, a vehicle wrap should not be cluttered with too much text. Prioritizing and simplifying your message can make it more impactful. Ultimately, the hierarchy of information should always be considered in order to create effective vehicle advertising, similar to the approach taken for billboards.

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Van Wrap Design

The vehicle wraps of Air America contain all the necessary information for customers, with the main emphasis being on the strong branding, as it should be.

Guideline 4: Create a Unique Design, Not One that Blends In

It is commonly thought that van graphic designs that include diamond plate, carbon fiber, or tribal flames are not effective. However, by avoiding busy backgrounds, photos, bevels, and glows, you can create a vehicle wrap that truly stands out. The market for wraps is filled with visual distractions, but the ones that have a strong impact are the ones that are easy to read and remember. These designs stand out amongst the clutter because they are different from what other designers are doing. 

Guideline 5: Good is Simple and Obvious

The state of Kentucky has enlisted the services of Sweet Life for the creation of a new brand and design for their vehicle wraps.

It is crucial that the audience does not have to exert a lot of effort in order to comprehend the main brand message. Unlike print materials, vehicle advertising does not allow the audience to pause and fully grasp the advertisement in order to understand the message. It is important to select one main message that you want to convey to the viewer. Is it clearly evident or is it overshadowed by the visuals? Ensuring legibility from a distance is a top priority. With limited time, viewers must quickly notice, comprehend, and retain your brand and message.

Sweet Life Van Wrap Design

The design of this vehicle wrap for Sweet Life effectively conveys the brand's promise. The messaging is sweet, straightforward, and impactful - just like the cherry on top of a well-designed wrap!

Illustration of Differences in Before & After Gallery

To fully understand the effectiveness of a brand-focused vehicle wrap, one can simply compare before and after images side by side. Our Before & After Gallery showcases multiple impactful examples of lackluster designs being transformed into highly effective vehicle advertisements.

The change brought about by Comet Electric is truly remarkable! Their new branding and vehicle wraps are attracting attention in a way that their old, drab-colored vans could not.

Prior to joining KickCharge, Absolute Airflow had a major mistake in their vans - a bulleted list. Additionally, the font size of other text on the trucks was too small to be easily read from a distance.

Prior to being rebranded by KickCharge Creative, the Garage Floor Company's vehicle wrap was chaotic and difficult to decipher, with a dull color scheme and unimpressive design.

The effectiveness of marketing can be improved by having a strong brand. Consult the brand implementation checklist for guidance on implementing new branding in the right places and in the right way. Keep in mind that consistency is crucial for creating impactful and memorable marketing campaigns.

A truly remarkable transformation! The new brand and wraps of Macawsome undoubtedly capture attention in a way that the previous brand's white vans were unable to.

Prior to joining KickCharge, Watsons had a major issue with their vans - they had a bulleted list on them. Additionally, the other text on the trucks was too tiny to be easily read from far away.

Prior to KickCharge Creative's rebranding of the company, there was a significant amount of activity surrounding the Hutton vehicle wrap. This included the presence of logos for the equipment they both install and service, which was a major violation.

Having a strong brand can greatly enhance the effectiveness of all marketing efforts. To ensure successful implementation of a new brand, consult this brand implementation checklist for guidance on where and how to incorporate the new branding. It is important to keep in mind that consistency is crucial in creating impactful and memorable marketing.

Selecting the Appropriate Canvas

The ideal trucks for advertising are those that provide a blank canvas without any hindrances that could disrupt the design. The Ford Transit Mid Roof is our top choice as its structure is perfect for most logos. Additionally, its license plate placement on the bumper ensures that no design space on the doors is obstructed. On the other hand, the Dodge ProMaster, Chevy Express, Nissan, and Mercedes Sprinter have their license plates located on the rear door.

Differentiate yourself from the crowd and elevate your brand! Attract attention with impactful vehicle wrap advertising and drive your business towards success.

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