5 common brochure design mistakes and how to avoid them

5 common brochure design mistakes and how to avoid them

Marketing brochures offer a potent means for businesses to promote their products and services, regardless of their size. They're a tangible way to showcase your products or services, and they can help you connect with potential customers in a way that digital marketing alone can't always achieve. However, designing a brochure that is both eye-catching and effective can be tricky, and there are some common mistakes that many businesses make. In this blog post, we'll be exploring the top 10 mistakes to avoid when designing a brochure for your business. Whether you're completely new to brochure design or you're a seasoned pro, there's bound to be something here that will help you take your brochure to the next level. Let's plunge right in after grabbing a warm cup of coffee!

Failure to Think Holistically About Your Brochure Design

Creating a brochure demands careful consideration, as each aspect of the design should collaborate harmoniously to produce a unified impact. A brochure is a key marketing tool that showcases a company's products or services, and it needs to make a lasting impression on potential customers. It is essential to choose the right color scheme, typography, graphics, and layout that suit the brand and its intended audience. A well-designed brochure can convey professionalism, and value, and establish trust with the customer.

It should be visually appealing and easy to read, with information presented in a clear and structured manner. The text should be concise and informative, highlighting the company's unique selling points and benefits. The goal of a brochure is to grab attention, evoke curiosity, and ultimately persuade the reader to take action. In summary, creating a successful brochure design requires careful consideration of every element to produce a compelling and effective marketing tool for any business.

When it comes to creating a brochure, attention to detail is key. Designviva emphasizes the importance of taking into account every single aspect of the brochure's design – from the layout to font size, colors, and images to ensure maximum effectiveness. The layout should be well-organized, easy to navigate, and aesthetically pleasing. The font size should be readable, and the typeface should be legible. Colors should be carefully selected to match the tone of the brochure and evoke the desired emotions in the reader. In addition, imagery should be carefully curated to reinforce the message of the brochure and support its purpose. By paying close attention to these key design elements, your brochure can become a powerful marketing tool that effectively communicates your message to your target audience.

Again, it is important to emphasize that a customized brochure design can make all the difference when it comes to attracting potential customers or clients. The design elements, such as layout, color schemes, typography, imagery, and messaging, must all work together seamlessly to achieve the desired outcome. A poorly designed brochure can reflect poorly on your brand and may even deter potential customers. Therefore, it's crucial to approach brochure design with a meticulous eye and a focus on delivering a cohesive message that accurately represents your brand. By considering all of these elements holistically, you can create an eye-catching and professional brochure that engages and informs your target audience, ultimately leading to increased conversions and customer loyalty.

Overlooking Basic Design Principles 

Customized Brochure Design has become increasingly important in the modern business world. With the rise of digital media, many companies have been turning to online advertising as their primary marketing strategy. However, it is important to remember that traditional print media is still a valuable tool for reaching potential customers. A well-designed brochure can be an effective way to convey important information about your company and its products or services.

Moreover, customized brochure design allows your company to stand out from the competition, by showcasing your unique brand and message. Whether you are a small business looking to establish a professional image or a large corporation seeking to refresh your marketing materials, customized brochure design can help you achieve your goals. With its ability to combine stunning visuals and compelling content, a well-designed brochure can leave a lasting impression on readers and help drive sales for your business.

When designing a brochure, it is crucial to ensure that basic design principles are followed. These principles are fundamental to creating an attractive and effective end product that will effectively communicate the desired message to the target audience. The use of colors is one such design principle that must be adhered to. Colors play a significant role in creating a mood or conveying a feeling, and it can make all the difference in whether or not a brochure captures the attention of its intended audience. Another critical design principle that must be kept in mind is spacing.

Proper spacing between different elements on the page ensures that a brochure looks neat and well-organized, making it easier for readers to navigate through. In conclusion, incorporating these basic design principles, such as color and spacing, into brochure design is vital to creating an inviting and well-organized end product that will effectively convey the intended message to the target audience.

In conclusion, when designing a brochure, it is imperative to create a design that is simple and consistent to effectively communicate the intended message to the audience. The design should be engaging, informative, and easy to understand, with a visually appealing layout and clear typography. Incorporating relevant images and using a color scheme that reflects the brand or the message of the brochure can also aid in capturing the audience's attention. A well-designed brochure can be an effective marketing tool that can attract potential customers by enticing them to learn more about the product or service offered.

In the end, it's important to keep in mind that a brochure is not just a piece of paper; it's a representation of the brand and its values, making it all the more vital to have a thoughtful and well-executed brochure design.

Not Paying Attention to Color, Typography, and Imagery

When creating a brochure, it is crucial to take into account the key design elements of color, typography, and imagery. These factors play a fundamental role in capturing the attention of potential customers and helping to convey the desired message effectively. Color selection can evoke emotions and create a mood, while typography can determine the readability and style of the text.

Imagery can also impact the overall design aesthetic and support the brochure's message. If these elements are not carefully considered, your brochure risks looking unprofessional, and outdated, and failing to communicate the intended message. In order to create a brochure that truly embodies your brand's essence and principles, it is crucial to dedicate sufficient time and commitment. This involves carefully selecting color schemes, typography, and visuals that not only align with your marketing objectives but also strike a chord with your intended audience.  A well-crafted brochure design can serve as an effective marketing tool that helps increase brand awareness and drive customer engagement.

Additionally, a customized brochure design can go a long way in catching the reader's eye and keeping their focus on the content. A brochure that is tailored to a specific audience will have a greater impact than a generic one, which may not effectively communicate the intended message. It is important to keep in mind that a well-designed brochure can be a powerful marketing tool that can generate interest and increase brand awareness.

Taking the time to ensure that the colors, fonts, and imagery are all working in harmony with each other will help create a visually appealing and effective brochure that will leave a lasting impression on your audience. By investing in a customized brochure design, you can be sure that you are presenting your brand or product in the best possible light.

Ignoring the Purpose of the Brochure

Brochure design is a crucial aspect of any marketing strategy, and creating a brochure that effectively communicates your brand's message is essential. However, designing a brochure without taking into consideration its intended purpose can lead to ineffective results. The purpose of a brochure can vary from providing information, promoting a product or service, or generating leads.

It is important to identify the objective of the brochure before beginning the design process. This can help in determining the layout, content, and visual elements that will be used to achieve the desired outcome. An effective brochure should be visually appealing, easy to understand, and should clearly communicate the message to the target audience. Therefore, taking into consideration the purpose of the brochure is crucial for designing an effective marketing tool.

When it comes to brochure design, understanding the purpose of the brochure is crucial in creating an effective piece. Without a clear understanding of why the brochure is being designed, it can be challenging to determine the appropriate format, design, and messaging that will capture the reader's attention and inspire them to take action. A well-designed brochure can be an important tool for businesses and organizations to promote products and services, provide information, or build brand awareness.

This is where Designviva comes in, providing expert guidance and support in creating brochures that are not only visually appealing but also tailored to meet their intended purpose. With a focus on understanding the target audience and the desired outcome, Designviva works to create brochures that are informative, engaging, and easy to understand. Whether it's a tri-fold brochure or a full-color booklet, Designviva's team of designers and copywriters work together to create brochures that are visually stunning, easy to read, and persuasive in their messaging. By partnering with Designviva on your next brochure design project, you can be confident in knowing that your message will be communicated effectively, and your desired outcome will be achieved.

Thus, it is imperative that brochure designers keep the purpose of a brochure in mind while designing it. It is not enough to just create a visually appealing brochure, but it is equally important to ensure that it resonates with the target audience. The brochure must provide all the necessary information in an easy-to-understand manner and persuade the reader to take action. By ignoring the purpose of a brochure, businesses could end up with a final product that fails to connect with its target audience, which not only affects brand recognition but also leads to a decrease in their return on investment in their marketing efforts. Therefore, designing a brochure requires a concerted effort to understand the target audience and their needs to create a brochure that truly delivers.


In conclusion, designing a brochure for your business can be a powerful tool for reaching potential customers and promoting your products or services. However, it's important to avoid common mistakes that can derail your efforts and leave your brochure ineffective. By keeping these 10 mistakes in mind, you'll be well on your way to creating a brochure that is visually stunning, informative, and compelling. So take your time, experiment with different designs and formats, and remember to always put yourself in the shoes of your target audience. With the right approach, a well-designed brochure can be an incredibly effective marketing tool for any business.

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