20 Tips for Creating an Effective Packaging Design

20 Tips for Creating an Effective Packaging Design

Packaging deals with protecting and presenting a product. It can be done in several ways: by covering it in a container, packing it into a box, or by wrapping it in a bag that allows buyers to store the product easily. A packaging design is important from the viewpoint of selling goods in safe, secure containers to consumers.

However, how can you know which product is the best? The answer lies with packaging. The package not only protects the product from damage but also gives us an idea of what we are buying.

 A well-designed package can more effectively catch the eye of potential customers than an ugly one, even if the product inside is just the same. Good packaging design reflects a company's quality of effort, as it catches more eyes and makes people want to buy.

Here Are 15 Tips For Creating A Stylish Packaging Design That Will Win You A New Client.

1. Packaging Materials, the Lifeblood of Marketing

Lifeblood of Marketing

Milk Package design by hobin ki

When it comes to packaging, you're going to have to make sure you're doing it right. And that means:

-Make sure your package is durable and waterproof (so it doesn't leak)

-Using a material that gives off an appealing scent (so customers can feel good about buying your product)

-Make sure the right size fits your product (so it doesn't get damaged in transit)

2. Packaging Construction

Packaging Construction

Milk Package design by hobin ki

Flexible construction design

If you're looking to put up a message or use it for product promotion, the flexible construction design is for you. This type of design allows you to adjust the space in which your product is placed and adjust it as needed. This is especially useful if you want to place your product in an area where there isn't much room or if there's already something else in that space. The flexibility of these designs also allows them to be used as storage units when not being used as promotional products.

3. Secondary or Outer Packaging 

Outer Packaging

THE LALA - Branding moodley design

When it comes to packaging, the design of the outer container is just as important as the product itself. After all, if you can't pack your product into the outer container, then what good does your packaging do? That's why we make sure that every product we ship has a perfect fit—so that it can be packed easily into any outer container.

Don't let your packaging be the thing that keeps you from shipping!

It's not just about keeping your product safe during transit, it's also about ensuring that your packaging doesn't get in the way of retailers. If your packaging construction is not in accordance with Secondary Packaging, it can lead to increased transportation and storage costs, as well as a delay in getting your product into customers' hands.

4. Efficiency in storage and distribution

Efficiency Packaging

Crystal - Cold Brew Coffee Packaging Jesse Dallas Greene

Secondary packaging and transportation costs should be minimal if your product is being sold in a retail setting.

The product will be stored for a period of time before going on display; therefore, packing should be designed to support easy storage and distribution.

5. Packaging that helps to prolong shelf life

prolong shelf Packaging

Crystal - Cold Brew Coffee Packaging Jesse Dallas Greene

The amount of time your product sits on a shelf before being purchased will vary depending on several factors, including the brand name and packaging design.

  But, in order to ensure that you not only have something to sell but also something to dwell on in the future, one should always consider packaging that is unique and eye-catching.

6. Convey Information

Informational Packaging

Tearoma Package Redesign Eloise Đặng

Don't deliver a package that's filled with lies. Prove to your customers that they can trust you by giving them accurate and reliable information on your product, its ingredients, manufacturing date, etc. This will help build trust among consumers and make them want to buy your product.

7. Know your brand

Know your brand

Branding Packaging by Wave Studio

Your packaging design should be both informative and appealing. It should help consumers understand your product, while also making the product look good in their hands.

To get a grip on your packaging design ideas, you must first understand the branding of your product. Who is your target customer? What is your brand's philosophy?

The packaging of your product is an important way to create an impression with the consumer. Ensure that your packaging design reflects your brand's identity. The color, size, shape, and materials used in your package must be consistent with your brand’s identity.

8. Design should create a balance between form and function.

Ice Cream Packaging

Dara's Ice Cream Packaging Habi Girgis

A packaging designer designs a product's packaging to achieve the proper balance between good shelf appeal with a creative design while also ensuring that the product is safe and protected on store shelves.

When you send your product to a retailer, it is important to ensure that it arrives in the same condition as it left your factory, or else the retailer will deduct the cost of damaged goods from his invoice.

When you buy food, you want to know what kind of food it is and what it will do for you. The Food and Drug Administration makes sure that packaging conveys all the information that you need to know.

9. Clarity and simplicity are the keys to understanding.

Simple Packaging

Ashitano Shokupan Stamp Works

When you launch a new product, it's important to make sure your company name and logo are clearly printed on the packaging so that consumers will remember it when they reach for your product on the shelf. 

The packaging is the first thing that people see when they walk into a grocery store or drugstore, so it's important to make sure your logo and brand messages are clearly communicated on the packaging.

10. Combine Photography With Minimal Styles

Photography With Minimal Styles

The Good Brunch by Elisava Pack

Customer attention is what packaging is all about, and you can always count on graphics to catch customers' eyes.

Minimal graphic design has a timeless appeal, which is why it can look fresh and relevant in both print and web design. Graphic designers often rely on the use of simple typography to convey complex ideas, or to distinguish one piece of content from another in the same section.

11. Truth in packaging design

Detailed Packaging

Vrai Future Brand Paris and 2 others

When you are packaging a product with high sales potential, it’s important to show the product in its most perfect way. You will want to show rich, fresh cherries on fruit yogurt with little fruit content. This kind of imagery will encourage buyers to purchase the product and reinforce your brand image.

By selling your product as though it was 10 times better than it actually is, you’re misleading the consumer who has made a huge expectation from your product. This would ultimately lead to customer disappointment followed by poor sales performance and a very bad brand image.

Honesty is the best policy. Your customers will catch on quickly if you are attempting to mislead them. And even if you do manage to fool them, your brand image will ultimately pay the price. Therefore, we would suggest you provide only genuine information on your product label design.

12. Authenticity

Authentic Packaging

phoennabis CBD oil - Logo Design & Packaging by Insigniada

The only way to set your brand apart from hundreds of products out there in the market seeking consumer attention is to be authentic and different. Originality and authenticity along with memorability are the key elements of a great packaging design.

Packaging can help you create a memorable identity for your product, add value to your product and make it more desirable for consumers. To create packaging that people will remember, it should be unique, creative, and original. There are many types of packaging such as plastic resealable bags, bottle caps, paperboard boxes, etc. It is important to choose the right type of packaging for your product depending on its purpose or target audience.

13. Shelf Impact is a game-changer.

Shelf Impact is a game-changer.

Bare August — Footcare Essentials by Alexandra Necula

Creativity and exploration are key elements in creating shelf impact.

When you're trying to decide which product to buy, it's tempting to go for the one that's closest at hand—and that's why we've got a new study from [company name] that shows how viewing a product from a distance from shelves forms a shopper's point of view as we might have experienced ourselves as to how certain products attract our attention such that we decide to take a closer look.

The shelf impact is the distinctiveness and appeal of the product when placed on a shelf.

A retailer can increase the shelf impact by using a higher grade of packaging, adding more graphics or imagery, or using different packaging materials.

14. Extensibility is the ability to grow.

Extensibility is the ability to grow.

Basata pasta packaging by Nada wael

Pasta is a staple of our society, and it's one of the few things that can be eaten on a regular basis without having to be washed for every single meal. But if you're looking to expand your brand into other pasta formats—or even if you just want to introduce a new line of pasta with your current brand—how do you make sure that your packaging has enough flexibility to accommodate this?

Well, we've got some tips! Here are some quick and easy ways to incorporate variations into your packaging:

1) Use a color palette that's consistent with the rest of your branding. If all of your products are already designed in blue, pink, and green shades, then there's no reason why you shouldn't keep them consistent throughout your entire line. That way, even if someone buys one pasta product and then decides they want something else in another color scheme—they'll still find something they like!

2) Add a visual element that emphasizes the differences between the two types of pasta being sold. This can be as simple as adding different shapes or patterns on each side of each box (see below). Or it could be something more intricate like using different materials or textures for each type

15. Long-term thinking is vital.

Long-term thinking is vital.

COCOLOCO by Studio Roots

Did you know that Sleek and beautiful labels are a smart way to navigate package design such that it doesn’t go out of style?

If you want your product to be as sleek as possible, then you need to use Sleek and beautiful labels. Sleek and beautiful labels are a smart way to navigate package design such that it doesn’t go out of style. They make your products look more polished, which will definitely increase sales.

Keeping your brand fresh and relevant is the key to a long-lasting business. Here are a few ways you can keep your brand fresh and relevant:

1) Keep up with trends. The world changes, and so do your audience's interests. So make sure that your brand stays up to date with what people want to see.

2) Don't be afraid to try new things. If it sounds good, do it! Even if it fails, you'll learn from the experience and be better prepared for future successes.

3) Be honest about who you are and what makes you unique. People aren't interested in buying from something that doesn't feel real—they want something that reflects who they are as individuals, too!

16. The practicality of packaging design

The practicality of packaging design

Brami - New Era Italian Food Company by Wedge Sutio & 1 other

You're probably thinking, “I want my food container to be practical, but what does that mean?”

Well, let's start with the obvious: you want your container to be the right size for its contents. But what if you have a lot of liquids? What if there are three different kinds of drinks in it?

You need a functional design that can hold everything without breaking or spilling. You also need it to be strong enough to hold up under all kinds of pressure and heavy usage. And because there are so many different types of containers being used today, you also need a design that is versatile enough to work in multiple situations.

17. Be different, be bold.

Unique Packaging Design

Unique Packaging Design by Dmitry Kuleshov & 1 other

Remember when designers used to be a little more creative?

Back in the day, when people were just starting their careers, they thought outside of the box. They didn't just follow the trends that everyone else was doing because they couldn't think of anything better—they used their own creativity to come up with something completely new.

And it worked! Designers like Charles Eames did amazing things. They didn't have to settle for what everyone else was doing—they could design something that stood out and represented who they were as an individual.

But what happens when everyone is doing white? It's not enough anymore. It's time for us to break free from the status quo and design something unique again.

18. Visually appealing

Visually appealing

Surely Nut - Branding and Packaging by Doolin Studios &2 others

One of the most effective ways to appeal to your customers is by catching their attention visually.

You can do this by using large font sizes, bold colors, and other design elements that make your message stand out. This will help you grab the attention of readers and encourage them to read further.

At Designviva, our designer's graphic design jobs aim to create packaging designs that have a visual appeal to the audience as well as convey the product information. We do this by using different techniques such as illustration, photography, and typography.

We are a team of designers who work on projects from concept design to final production. We love what we do and we know you will too!

19. Tell consumers what they want to know.

Detailed Info Packaging

Seek by Nazar Kabanov

It is very important to include your product’s name and secondary description on your product packaging. This will help the consumer choose the product that suits their needs.

A product listing is the most important thing you can do to make sure your product is getting noticed.

When people are looking to buy your product, they're going to want to know what they're buying, where they can get it, and how much it costs. If you don't have a proper product listing on Amazon, your company will be missing out on sales and customers.

Make sure that your designer includes graphical elements in the design that communicate a sense of your product.

20. Let your typography do the talking.

Creative Packaging

Creative Packaging by María José Quiroga Vargas & 2 others

Typography is one of the most revolutionary techniques of graphic design. It can be used to create everything from a modern slab typeface to an inspirational product or to appeal to younger, fashion-conscious consumers by choosing a classic serif typeface.

There are so many options when it comes to typography! For example, if you're going for a pared-back style, try using sans serif or monospace fonts. Or if you want something more modern, try using slab or geometric shapes.

Packaging of food products provides some great examples of the power of typography to sell a product to a particular market.

Take, for instance, good ol' french fries. There are literally a thousand different ways to package them—and none of them are wrong! But if you're looking for an example of how typography can make something feel fresh, new, and hip, look no further than McDonald's packaging. While the rest of us were still eating the same old fries we grew up on (and didn't know how much better they could be), McDonald's has been offering up its own take on french fry design: with a little bit of color, texture, and flair—and none of that boring blue-and-white stuff!


Designing good packaging is one of the most crucial steps in your product's success. A good design attracts people and makes them want to try your product, which will increase your sales. Keep your packaging simple and elegant because people like buying things that look nice to them, so make sure that your packaging reflects this aesthetic.

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