Companies and brands everywhere are trying to surround us with their advertising and emblems. Many corporations use hidden meanings and symbols in their logos, but we will look at ten such examples. First, let's look at how to create a logo.
A logo is the visual symbol of a company or organization. It is usually made up of simple shapes such as circles, squares, or triangles, sometimes with additional decorations such as colors or borders. The purpose of a logo is to help people recognize your brand easily in order to create a positive impression on them. And even if it is not visible at first glance, it will be remembered because of its meaning and style.
There are different types of logos: geometric logos (square/circular), pictorial logos (pictograms), abstract logos (mosaic), 3D logos (3D lettering), etc. A good logo should be memorable and simple at the same time so it won’t be confused with other similar-looking brands out there.
In order to maintain secrecy, many companies choose to use special logos.
1. Baskin Robbins
Fans of ice cream are often drawn to Baskin-Robbins, one of the world's largest ice-cream chains. Although the logo has remained unchanged since its inception, many readers of this article noted that it contains an unusual feature—a small image of a monkey on a pole.
As you can see in the picture above, there is something very strange about the logo. It seems like it was made by someone who does not know what ice cream looks like or what it tastes like. The letters are not symmetrical and do not follow any of the rules of typography. In addition to this, they use the wrong font—it should be serif or sans-serif, but they used a script font instead.
This kind of logo design is called a "poorly designed" logo because it does not represent what the company sells—ice cream—and therefore has no value or meaning in itself.
The capital letters of the company at the same time show the number 31, which represents how many types of ice cream can be purchased at any ice-cream shop. But with time passing, Baskin Robbins had to diversify its range of products; now there are much more tastes available, but the well-known brand logo has remained constant.
The company has managed to maintain its position as one of the most trusted brands in America for more than a century. Today, there are more than 3,000 shops across the world. The largest distribution center is in California and there are also stores in Mexico and Australia.
2. Coca-Cola
One of the most famous brands in the world is Coca-Cola. But the logo of this company is not as simple as it looks. The Coca-Cola logo is a well-known symbol that represents happiness and refreshment to millions of people all over the world. It has been used in different contexts and has become a source of inspiration for artists, designers, entrepreneurs and other people who are interested in designing logos for their businesses or products.
In this article we will take a closer look at how this company got its logo and what makes it so popular among many people around the globe.
The space between the letters O and L in Coca-Cola's logo is a reference to Denmark's flag. There is no exact information about it, but some people say that it was designed by chance, while others believe it was included in the logo because of Denmark's reputation for happiness. In any case, Coca-Cola realized that its logo could be easily seen as a reference to Denmark's flag during their marketing campaign in Denmark.
3. Amazon
The logo of Amazon is one of the most recognizable brands in the world. It’s like an all-purpose symbol, and it’s meant to represent everything that can be purchased on the site—from books to electronics, from clothes to furniture.
The logo was designed by Jeff Bezos in 1994 and first used on the Amazon website in 1997.
The orange arrow below in the word “Smile” is meant to keep users in a good mood. The designers have taken the first and last letters of the English alphabet and put them together to make a nice little joke. This is because these letters are ones that start with A, end with Z and are letters that are important in our language.
4. Tour de France
For those who have not heard of the Tour de France and its annual cycling competition, the logo itself is enough to clue you in on what it is.
Tour de France is an annual cycling competition held in Europe. Even if you haven’t heard of it, you can easily guess what the logo represents just by looking at it.
The logo of Tour de France is a white image of a cyclist with a red helmet and the letters TDF in blue on his chest. The cyclist holds up his left arm and raises his right hand to salute the crowd.
From a first glance, you can see that the letter “O” represents the wheels on the seat of a bicycle. The yellow circle is similar to the sun and represents the rider. The letter “P” is none other than a bicyclist.
5. VAIO
The logo of the company under Sony is divided into two halves. The top half is a stylized word mark, which represents the phonetic pronunciation of the name of the company: "SO-N". The bottom half is a red circle with a diagonal line through it, which can be interpreted as a stylized representation of an eye.
The initials, "VIA", are written inside of the eye in white text. This stands for Video Audio Integrated Operation, but it's not just another hidden meaning in this logo! The acronym also has another meaning: "VIA" stands for Video Imagination Arts.
The name of the company is Sony, but there is another meaning behind its name. It's a brand of personal computers and laptops that was part of Sony before the company was renamed in 2014. Since 2008, Sony has been known as Video Audio Integrated Operation (VAIO). But what does the video-audio portion mean? Let's break it down into smaller parts!
The first two letters look like a wave. The letter “I” and the letter “O” are read as 1 and 0.
6.FedEx
Federal Express is a billion-dollar brand that has become synonymous with logistics and delivery. Founded in 1971, the company has grown to become one of the largest logistics companies in the world. It has been able to do this by providing customers with prompt and reliable service. In addition, the company has also developed its own fleet of planes to ensure that all packages make it from point A to B as quickly and safely as possible.
The logo for Federal Express features an eagle perched on a globe with wings spread wide open. The eagle's talons are clenched around an airplane propeller, which can be seen through a window on one side of the globe. Behind the eagle and propeller is a large blue plane flying across a white sky filled with clouds.
This logo represents three things: flight, speed (or rapidity), and security (or reliability). Each of these qualities is important when it comes to delivering packages quickly and safely across borders via air travel.
The logo is comprised of the letter “E” and “X” surrounded by an empty space. When viewed closely, this space forms an arrow that suggests a fast delivery speed to the viewer at a subconscious level.
7. Pepsi
The Pepsi logo has gone through a number of changes over the years.
The Pepsi logo has undergone several changes over the years. It originally appeared as a ball painted exclusively in the colors of the American flag. In recent years, however, the company's designers have altered the logo to include a slightly different design of the globe surrounded by stars that represents the earth's magnetic field and other scientific concepts.
The company also said that they were changing their logo to reflect "the feng shui concept of balance." They cited this as one reason for changing their logo: "We wanted our brand to be more inclusive than ever before."
They also suggested that the new logo would help people feel better about drinking Pepsi because it would help them remember that they are drinking something healthy.
Try to bring the bank Pepsi to the mirror and read its label. You will see that it is no longer in production, which may imply that it has been discontinued or has simply stopped being a viable product.
8. LG
LG is a well-known brand in the field of electrical engineering. Until now, it has been successful in its field, and we have not noticed any subtleties in its logo. However, there are.
The main feature of LG's logo is the shape of the letter "L". It is a simple and clear sign that attracts attention. The second thing that makes this logo interesting is the color combination: red and silver. This combination gives a warm feeling to all people who see it, making them feel comfortable and safe.
The company tried to change the image of the smiling person. Thus, it built friendly relationships with everyone. As a result, the company's brand emblem became a face often compared to legendary hero Pacman, and there is some truth to that comparison.
9. McDonald’s
McDonald's is the leader in the fast food market, with no company being able to compete with it. It may be thanks to its logo.
The first thing we see on a brand’s logo is the letter “B.” This is actually the first letter in the brand name and it has a golden color. According to Freud’s psychology, this sign causes people to associate with a lactating female breast and an unconscious attraction. Be careful because you can get caught in the logo even if it is just a letter!
10. Formula 1
Formula 1 is a top-notch racing series, but they’re also known for their logo.
The logo features a red car racing through the air with the number 1 on the side of it. The word “Formula,” which means “a set of rules or principles,” is written in white letters on either side of the car. The word "One" is written in black text on either side of the car and at the bottom of the logo.
The “F” and the number “1” between these two symbols represent the best and most famous racing series in the world.
And what other hidden meanings do you know of and what have we missed? Let us know in the comments, and we'll definitely include your version on this list!
11. Toblerone
The Swiss chocolate Toblerone is a popular choice among shoppers, who often purchase it at the supermarket or local specialty store. The company was officially established in 1909 in the Swiss capital—Bern. The Toblerone logo also carries something hidden, despite the fact that there is only a mountain in Switzerland that is characteristic of this country.
The rock formation's silhouette bears a resemblance to a bear standing on its hind legs. It is because Bern is nicknamed a city of bears, and the chocolate company did not want to overlook this fact.