As the do-it-yourself tools and many latest graphics technologies that are easily accessible are
being in trend, for a company now designing a brand identity have become much easier than
before. However, there are few rules and tricks that the professional designers to learn from
their training schools and experiences. That’s why the top rated graphic designers are still
considered to be the best and a reliable source when it comes to design a brand identity that
can globally represent a brand.
And if you are a beginner and is really looking forward to learning few tips that can enhance your
designing skills in a better possible way then these few logo design tips might be useful for all
the newbie designers out there.
1) Details about the client- The first and foremost step to begin with when it comes to
Logo design is to know your client completely, like what actually is he/she looking for who
are their target audience. Before you start working for them to acquire a proper knowledge about
the company or about the product they want the logo for. Get a complete brief about the design
and do get an idea of what exactly they want.
2) Get an outline- It is always better to have a preview of what the design may look like
or at least to have a visual idea of what the Logo might turn out. So it’s good to create a rough
sketch in accordance with the client’s need & briefs. This process might ease the later process
of the creation of the logo design.
3) Select a theme- Choose a theme that completely aligns along with the client’s website
style and colour combination.
4) Use one or two font- Fonts being the key element while designing a logo plays a
brutal role. Too many fonts make the logo looks like a bunch of unrelated pics put together
instead of making it look like a complete whole one. Many globally recognized brand for
example – COCA-COLA is being recognized for its unique use of typeface. So make sure to
use just a one or maximum two types of fonts that fit with the brand’s style and ethos.
5) Black & White – Consider your logo design to be good enough only if it goes well in
Black & White colour. Or with any other faded/mild colours.
6) Create your logo in Vector format- Make sure to create your Logo design in
vector format so that it can be used in various media platforms without compromising with the
quality of the design.
7) Analyzing the negative space- Do make sure to look for the negative space in
your logo design, the empty space in and around the elements of the logo. One surely won’t like
anything undesirable to appear in those negative space that might not align with the brand’s
promise and aim. So make sure to keep a check on it to avoid any such void.
8) Fits in all size- Make sure to design the logo in such a way that it perfectly fits in
different shapes and sizes. Your client might like it to be printed on a billboard or can use it in
business card, so be sure that your design is perfect enough to do justice to every shape and
size be it a small one or a big one.
9) Less experiment with techniques- Well though it’s good to experiment with
different new techniques and new types of designs as it helps to enhance the knowledge but for
a newbie, it can turn out to be risky as many new techniques might look creative and pretty but
can turn out to be challenging to reproduce in varied media. So without having proper
knowledge of any such techniques or any new different design methods, one should not
experiment with the same. Like instead of three-dimensional designs, for a beginner a two-
the dimensional design would be much easier and safer.
10) Make it simple yet unique- A logo is the visual representation of a brands aim so
it always needs to be neat, simple and unique. That’s when a logo can speak for itself and can
stand out from the crowd. So make sure to give your client the best of simple, elegant and
visually impressive design.
Beginners should be a bit careful while dealing with any logo design. They should try avoiding
the complex methods and the risk factors that might affect their designs in any way. Don’t just
copy paste any random image from shutter stock but instead try making something of your own.
Only if a newbie do follow some certain rules that’s when they can create a Logo that is simple
yet unique, versatile, scalable with a perfect blend of fonts and colour schemes that truly will
complement the brand.